Jumia Travel Launches “Dream Deals” Campaign.

Dar es Salaam, 21st December, 2016 – Following the remarkable 2016 Black Friday campaign that beat all-times sales record of + 30% gross bookings a day, Jumia Travel is back in the deals business with a new campaign dubbed “Travel Wednesday” running every Wednesday on the company’s official website. The promotions, also called “Dream Deals” consist of great discounts on top hotels in popular destinations, in a bid to continue providing customers more vacation options especially during the festive season.

While initially a maximum of 5 hotel deals will run during the promotion, they will in the coming days be increased to a total of 12 deals running until every Wednesday and Friday. “This is designed to meet our customers’ demand to have access to affordable travel options through Jumia Travel. Following the impressive public response on Black Friday, we want to create a new appointment for all travellers, an opportunity to get more deals that we have negotiated with thousands of hotels across Africa,” noted Paul Midy, CEO of Jumia Travel.

The deals have been launched in African countries where the company has been on the forefront in providing accommodation and travel packages within the means of most travelers. They include Nigeria, Kenya, Uganda, Tanzania, Ivory Coast, Cameroon, Senegal, Ethiopia, Ghana, and Algeria.

As in the case of Black Friday, the Dream Deals will also be co-marketed across all Jumia ecosystem in the countries they operate in. “More than 25% of our Black Friday bookings came from the Jumia ecosystem. Thus, it is vital to continue working closely with our sister companies to increase the traffic of the customer, as this was the main objective of the rebranding” concluded Midy.

On her side Jumia Travel Tanzania Country Manager, Ms. Fatema Dharsee added that, "‘Travel Wednesday’ has come at the right time as it is the festive season and everyone is looking for that much needed break. With the unbelievable discounts that Jumia Travel is offering, travelers will be able to book for the best hotels at huge discount rates and save a reasonable amount of money. Therefore, I encourage people to visit our website or application and social media pages to grab these amazing deals!”

Other channels through which the Dream Deals will be run include Jumia Travel’s social media pages, newsletters, and SMSs among others.

So far, the top hotels which will be providing the ‘Dream Deals’ through the ‘Travel Wednesday’ campaign are such as Ngare Sero Mountain Lodge, Jangwani Sea Breeze Resort, Skippers Haven, and Golden Tulip Dar es Salaam.

About Jumia Travel

Jumia Travel (www.travel.jumia.com) is Africa's No.1 hotel booking website, allowing you to get the best prices for more than 25,000 hotels in Africa and more than 200,000 hotels around the world.

Our ambition is to bring every bit of available accommodation online and to create the easiest and cheapest way for customers to book it.

At Jumia Travel, we have hundreds of travel specialists constantly in touch with our customers. Our offices are located in Lagos (Nigeria), Accra (Ghana), Dakar (Senegal), Abidjan (Ivory Coast), Algiers (Algeria), Douala (Cameroon), Kampala (Uganda), Dar es Salaam (Tanzania), Nairobi (Kenya), Addis Ababa (Ethiopia), Porto (Portugal) and Paris (France).

Before June 2016, Jumia Travel was known as Jovago. It was founded in 2013 by Jumia and is backed by MTN, Rocket Internet, Millicom, Orange and Axa as financial partners.

n Tulip Dar es Salaam.